WOB

Imbued with the spirit of wanderlust, Going Somewhere channels the excitement of post-pandemic exploration, crafting each collection as a passport to different destinations. Whether it's the cosmopolitan energy of a bustling metropolis or the tranquil shores of a tropical paradise, every garment carries the promise of adventure and discovery.

‍

Going Somewhere is more than just a fashion brand; it's a fictional hotel where you check in, stay awhile, and feel at home, even while on the go. It offers an immersive experience, where every piece of clothing tells a story and every ensemble becomes a chapter.

‍

Going Somewhere

The design concept for Going Somewhere draws inspiration from the idea of fashion as a journey, incorporating elements reminiscent of travel experiences. Textures such as luxurious fabrics and tactile surfaces evoke the feeling of being on the go, while postcards and luggage tags serve as symbolic representations of destinations and adventures.

‍

The choice of textures reflects the brand's commitment to quality and craftsmanship, with an emphasis on materials that are both stylish and functional. Postcards evoke a sense of wanderlust and exploration, capturing the essence of each destination featured in the collections. Meanwhile, luggage tags add a touch of whimsy and nostalgia, conjuring images of jet-setting adventures and stylish sojourns.

‍

From glamorous nights out to intimate gatherings, Going Somewhere celebrates the return to occasion dressing with purpose and panache. With each outfit, it sparks curiosity and leaves others wondering: where is she going next?

‍