WOB

For the past 18 months, our client has delved into the depths of innovation, perfecting a method to mass-produce liquid vinyls without compromising quality or affordability.

At the core of Bad World's identity lies a deliberate fusion of liquid dynamics and timeless appeal. The logo design epitomises this marriage, intertwining fluid, lava-like shapes with a robust, classic typeface. The fluid 'O' serves as a visual metaphor for the liquified vinyls, while the bold typography exudes charisma and edge, reflecting the brand's essence.

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Bad World

Drawing inspiration from classic Gothic style fonts, our brand's foundation embodies timeless charm. Intermittently, the Liquid Display Font introduces a contemporary, fluid flair, symbolising innovation and dynamism. Balancing tradition with modernity, the Compact Helvetica Typeface ensures legibility while adding a sleek edge, culminating in a cohesive visual identity.

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Bad World invites you to explore a liquid revolution where vintage vibes seamlessly merge with futuristic allure, offering a unique sensory experience in vinyl design.

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