The Problem: a Brand Identity That Didn’t Fit the Vision
Before working with us, the team over at MAYA were facing challenges in establishing a brand identity that aligned perfectly with their vision.
They had previously collaborated with a designer but weren’t happy with the results. They had a strong concept in mind but they needed some development and fine-tuning, as well as social media curation, packaging, and product design.
From the outset, it was clear that we’d need a flexible, open-minded, and collaborative approach to unlock the true potential of this brand. Understanding the importance of working closely together, we embraced a partnership that was focused on bringing their creative vision to life.
So we set out to create a brand identity for MAYA that is perfectly aligned with their brand values and brand story, finding the precise balance between authenticity, luxury, and warmth.